The Philippine Country is now the fast capitalizing on being among the world’s destinations for global outsourcing and off-shoring business, industry stake holders are encouraged to continue to taking advantage of the vast European market. The Philippine outsourcing companies should turn their attention to a European customers to develop their markets.
In the first half of 2010, reducing outsourcing activity in the United Kingdom and Germany has caused an overall decline from the same period last year. The Nordics accounted for almost 17 percent of global total contract value or TCV in the first half of 2010. In these traditionally strong markets, the impact of the decline was offset in somewhat by a number of a large contract signings in the Nordic region and France. According to the latest figures published by data and advisory firm TPI in their Q2 2010Index, in Europe, Middle Est and Africa, the commercial outsourcing market has to exhibits signs of recovery following the sharp downturn in demand in mid-2008.
The Philippines is still unable to fully maximize the outsourcing market which is currently being enjoyed by India, this is based to the European Chamber of Commerce and Industry in the Philippines. The India is doing well in marketing itself as a growth location for European investors. However, the Philippines has a huge potential to even grab a bigger share. He also said that the Europe is aggressively looking at opportunities from emerging countries in the east, the Philippines has now the time to explore Europe since it is also the largest business process outsourcing market.
The industries in Europe that can be outsourced to the Philippines are Graphic and Web design, Information Technology and IT-enabled services, global outsourcing like procurement, Human Resource administration and back-office services like financial and accounting services, this are among the industries in Europe that can be outsourced to the Philippines. For waging a more aggressive campaign when penetrating the foreign market, the lack of knowledge in understanding the European culture needs.
To grasp the European culture is not hard and the to assist stakeholders here in the aspect the European Chamber of Commerce of the Philippines or ECCP is willing. The association can do initial training for employees to business like call center. The need for a European or someone with influence speaking for the Philippines and the business environment in the country, Schumacher advised that more visibility in the market should be emphasize. It is also necessary when capitalizing on the highly elusive European market. The Filipinos’ individuality is important to market the Philippines to Europe, they believe that everybody in the world has in one way or another been touched by a Filipino. They just have to focus on the Filipinos’ capabilities.
With the Business Processing Association of the Philippines or BPAP the ECCP is currently conducting talks to pioneer a committee called Team Europe, this is to spearhead an aggressive marketing campaign for the country’s O&O industry. The team will talk other institution such as the Commission of Information and Communication Technology.
Information Technology and the Business Process Outsourcing gives way to have a good development in the country. It helps to improve things that needs an improvement. Outsourcing make a way for every situation even though it is a bad and a good one because it has lots of use in business and it can help people by giving an opportunity and save or earn money.
REFERENCE:
http://69.164.210.111/philippine-outsourcing-companies-urged-to-tap-european-market-1483455/
http://www.articlesbase.com/management-articles/philippine-outsourcing-companies-urged-to-tap-european-market-2999824.html
http://www.mb.com.ph/articles/268986/rp-urged-tap-europe-outsourcing-market
