The Philippines has been increasingly gaining traction as an offshorring destination over the last few years. In niches like medical transcription, call centers, animation, legal services and publishing, this are also the destination that is increasingly gaining traction.
Since 2005, value notes has been researching an d analyzing the Indian publishing offshoring industry. Over the 100 service providers, the people there has an experience. The Indian publishing offshoring industry is quit mature. In the scientific, technical and medical segment, the India commands a lion’s share in publishing outsourcing. The service providers in countries like Philippines and China have been around for a quite domr time.
In 2008, the revenues of Publishing BPO industry to be approximately $100 million dollars was estimated. SPI Global Solutions, Innodata Isogen and Asiatype Inc. have been the early movers and it has been in existen ce for two decades or more.
On STM or Scientific, Technical and Medical publishers, all the service providers have a strong focus. It is now the beginning to look at the educational publishing segments. To the publishing industry, the early entrants have positioned themselves as end-to-end service providers. Most of the large and mis-sized players have been growing in the Philippines.
In the Philippines and India, while publishing BPO there is a huge difference int heir growth patterns. The Philippines industry is approximately one fifths of that of the Indian publishing BPO in terms of the manpower. To the leading Indian players, the two leading Philippines players are comparable. The SPI with an over 5,000 strong workforce in the Philippines is one of the largest publishing BPOs in the world.
By the top 10-12 vendors, it is almost 80% of the Indian revenues contributed and by an absence olf a strong mid tier. There are very few companies in the mid tier, over 80-100 vendors in that space in India.
The India has developed tremendous capabilities in automation and technology on the skills front. Cultural proximity to the US, design and copy-editing skills ware some of the string capabilities within the Philippines. In the Philippines, there is currently an underdeveloped mid tier vendor landscape. The huge opportunity in publishing outsourcing, in order to capture it, it is imperative for the Philippines BPOs to build differentiators in their service offerings.
