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    Outsourcing to be rebranded

     

    By 2016, the Business Processing Association of the Philippines is confident of hitting its stretched target of hitting $25 billion revenues will push for the rebranding of outsourcing to shed negative implications in the wake of a protectionist stance in the United States, the industry’s key market.

    The BPAP Chairman and President and Chief Executive officer of Livelt Investment Industry, Alfreso Ayala said that he do not like the word lobby but more of a dialogue. He said that outsourcing has elicited a negative issue to it and that mindset should change and let it be known that outsourcing is a good industry.

    President Benedict Hernandez said that the Philippines has to tap on what he calls are sweet spots in outsourcing by moving up the value chain. The Philippines is now number one in voice services, however it is to make a dent in non-voice where its share is about 15% percent and in information technology software where it has only 5%. Ayala said that the Philippines IT-BPO industry is making good progress towards achieving the stretch goals of Road Map 2016. They aim to become the world’s number one destination not just for call centers but other select non-voice segments of IT-BPO, generate a total of 4.5 million direct and indirect jobs and achieve cumulative revenues of US$96 billion for 2012-2016.

    This 2012. BPAP expects to generate US$13.4 billion in revenues and 772,000 full time employees. The figures are seen to increase in 2013 to $16 billion and 926,000 FTEs. Base to research and consultancy firm Everest Group, the global offshore services market is growing at a healthy pace and it will more than double by 2016 to $250 billion.

    The Asia-Pacific market for business process outsourcing excluding Japan will reach $9.5 billion. China country is also expanding investments in outsourcing. China Services Outsourcing Development Report 2012 indicates that the outsourcing revenues reached US$32.4 billion in 2011.

     

     

    REFERENCE:

    http://www.malaya.com.ph/~malayaco/index.php/opinion/160-news-flash/14873-outsourcing-to-be-rebranded